SWOT Analysis Of Deposito Marketing Strategies At PT. Bank Muamalat Indonesia

Penulis

  • Yusman STAI Tebingtinggi Deli Penulis
  • Rusli Halil Nasution STAI Tebingtinggi Deli Penulis
  • Dea Puspita STAI Tebingtinggi Deli Penulis
  • Aqil M. Fauzi Fauzi STAI Tebingtinggi Deli Penulis
  • Dewi Ratna Sari STAI Tebingtinggi Deli Penulis

Kata Kunci:

SWOT Analysis, Deposits Mudharabah, Marketing Strategy

Abstrak

Marketing strategy is a marketing procedure that is planned and arranged to be implemented in order to achieve company goals. As various banking institutions or companies develop, competition between companies can no longer be avoided. Therefore, to face this competition, a company needs a process of understanding the internal situation of the company itself and the external environment in which the company will compete. This study aims to find out how Islamic banks determine the direction of what strategies to carry out in the present and future using SWOT analysis. The wide variety of sharia banking products makes customers, most of whom are Muslim, calm about "entrusting" their money to Sharia Bank. One of the products from Sharia Bank is the Mudharabah Deposit product. The word deposit is already familiar to "former" conventional bank customers. So that we can find out to what extent Mudharabah Deposits attract customers and what advantages they have, an analysis called SWOT analysis is used. SWOT analysis is considered capable of assessing the product. The SWOT technique is basically a technique for identifying various conditions which become the basis for strategic planning. This research uses descriptive qualitative methods. Qualitative research methods are research methods that are based on the philosophy of positivism, used to research the conditions of natural objects, (as opposed to experiments) where the researcher is the key instrument, data collection techniques are carried out in a triangulated (combined) manner, data analysis is inductive/qualitative, and Qualitative research results emphasize meaning rather than generalizations.  This research uses secondary data obtained through scientific articles and other relevant documents.

Unduhan

Data unduhan tidak tersedia.

Referensi

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Unduhan

Diterbitkan

2024-12-13

Cara Mengutip

Yusman, Nasution, R. H., Puspita, D., Fauzi, A. M. F., & Sari, D. R. (2024). SWOT Analysis Of Deposito Marketing Strategies At PT. Bank Muamalat Indonesia. Al-A’mal : Jurnal Manajemen Bisnis Syariah, 1(2), 41-48. http://journal.staittd.ac.id/index.php/ai/article/view/202

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