Analisis Resource Based View Strategy (studi kasus pada kursus YESS English di Kota Bandar Lampung)
Kata Kunci:
Tampilan Berbasis Sumber Daya, VRIO, KapabilitasAbstrak
English course market is also colored by tight competition. Many new course institutions have emerged, offering various learning programs. Therefore, the English course business requires a planned strategy based on the utilization of superior internal resources. This study aims to determine the extent to which competence is built to create competitive advantage based on the Resources-Based View (RBV) concept at the YESS English course in Bandar Lampung City. This study uses a qualitative approach. YESS English has 3 resources at the Competitive Parity Advantage level, also has 4 resources at the Temporary Competitive Advantage level, 2 resources at the Unused Competitive Capability level, 4 resources at the Sustainable Competitive Advantage level.
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Referensi
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Hak Cipta (c) 2024 Chinthia Hernino, Naimatun Nabilah, Vicky F Sanjaya (Penulis)

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