Analisis Resource Based View Strategy (studi kasus pada kursus YESS English di Kota Bandar Lampung)

Penulis

  • Chinthia Hernino Universitas Islam Negeri Raden Intan Lampung Penulis
  • Naimatun Nabilah Universitas Islam Negeri Raden Intan Lampung Penulis
  • Vicky F Sanjaya Universitas Islam Negeri Raden Intan Lampung Penulis

Kata Kunci:

Tampilan Berbasis Sumber Daya, VRIO, Kapabilitas

Abstrak

English course market is also colored by tight competition. Many new course institutions have emerged, offering various learning programs. Therefore, the English course business requires a planned strategy based on the utilization of superior internal resources. This study aims to determine the extent to which competence is built to create competitive advantage based on the Resources-Based View (RBV) concept at the YESS English course in Bandar Lampung City. This study uses a qualitative approach. YESS English has 3 resources at the Competitive Parity Advantage level, also has 4 resources at the Temporary Competitive Advantage level, 2 resources at the Unused Competitive Capability level, 4 resources at the Sustainable Competitive Advantage level.

 

Unduhan

Data unduhan tidak tersedia.

Referensi

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Unduhan

Diterbitkan

2024-12-13

Cara Mengutip

Hernino, C., Nabilah, N., & Sanjaya, V. F. . (2024). Analisis Resource Based View Strategy (studi kasus pada kursus YESS English di Kota Bandar Lampung). Al-A’mal : Jurnal Manajemen Bisnis Syariah, 1(2), 217-226. http://journal.staittd.ac.id/index.php/ai/article/view/249

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